Pinterest For Mortgage Brokers: How To Get More Leads

Think Pinterest is just for recipes and home décor?

Think again.

Many mortgage brokers are missing out on a golden opportunity to attract new leads through this visual platform.

It’s not just you—most in the industry overlook Pinterest’s potential.

But what if we told you that leveraging Pinterest could boost your lead generation efforts significantly?

Let’s explore how you can tap into Pinterest to get more leads for your mortgage brokerage.

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What Is Pinterest?

Pinterest is a visual discovery and bookmarking platform where users can find, save, and share ideas. It allows users to create “pins” (images or videos) and organise them into “boards” based on specific topics.

For example, a user might create a board titled “Dream Home Ideas” and pin images of houses, interior designs, or landscaping ideas.

What sets Pinterest apart is its influence on purchasing decisions. Many users turn to Pinterest for inspiration before making significant life choices, such as buying a home. This makes it a valuable platform for businesses, including mortgage brokers, to connect with potential clients.

Understanding Pinterest For Mortgage Brokers

Benefits Of Using Pinterest

Pinterest’s visual and interactive nature makes it highly engaging. Users are drawn to eye-catching images and informative content, which can help mortgage brokers stand out.

The platform also allows businesses to target specific demographics and interests, making it easier to reach potential homebuyers.

For mortgage brokers, Pinterest offers a chance to showcase their expertise. By sharing visually appealing and informative content, brokers can build trust and establish themselves as industry leaders.

Additionally, Pinterest’s high engagement levels mean that well-crafted pins have the potential to reach a wide audience.

Specific Usage For Mortgage Brokers

Mortgage brokers can use Pinterest in several ways to attract and engage potential clients. For instance, they can create boards dedicated to different aspects of the home-buying process. Examples include boards on mortgage loan options, refinancing tips, and first-time homebuyer advice.

Visually appealing pins are key to success on Pinterest. Brokers can share images of properties, infographics on mortgage rates, or even customer testimonials.

Pinterest’s analytics tools also allow brokers to track engagement and refine their strategies based on what works best.

How Mortgage Brokers Can Set Up A Pinterest Account

Setting up a Pinterest account is straightforward, but mortgage brokers should opt for a business account. This type of account provides access to features like analytics and advertising options, which are essential for tracking performance and reaching a larger audience.

Once the account is created, brokers should focus on building boards that are relevant to their services. Examples include “Home Buying Guides”, “Mortgage Tips”, and “Refinancing Advice”.

A complete profile is also crucial—this means adding a detailed bio, professional branding, and links to the brokerage website or contact information.

Pinterest Marketing Strategies For Mortgage Brokers

Content Creation

Content is the backbone of any successful Pinterest strategy. Mortgage brokers should prioritise high-quality images that are both informative and visually appealing. Examples include property photos, infographics on mortgage rates, and customer success stories.

Pins should be designed to encourage engagement. This means using bold colours, clear text overlays, and compelling calls-to-action.

Content that provides value—such as mortgage advice, house buying tips, or market trend updates—is more likely to be shared and saved by users.

Leveraging Pinterest SEO

Search engine optimisation (SEO) isn’t just for Google—it’s also essential on Pinterest. Mortgage brokers should use relevant keywords in pin titles, descriptions, and board names to improve discoverability.

For example, a pin about refinancing could include keywords like “refinancing tips” or “lower mortgage rates”.

Researching keywords that potential homebuyers are likely to search for is also important. These keywords can be incorporated into text overlays on pin images, making them more likely to appear in search results.

Engagement Strategies

Engagement is key to building a strong presence on Pinterest. Mortgage brokers can repin relevant content from other accounts to build community and increase visibility.

Following and interacting with real estate influencers, potential clients, and other mortgage brokers can also help expand their reach.

Pinterest’s promotion tools are another valuable resource. Brokers can use these tools to boost visibility for high-performing pins or boards, ensuring their content reaches a larger audience.

Driving Traffic And Lead Generation

Link Integration

One of the most effective ways to generate leads on Pinterest is by including direct links in pins. These links can lead to mortgage service pages, blog posts, or contact forms.

Clear calls-to-action, such as “Click here for more mortgage tips” or “Learn more about refinancing options”, can encourage users to take the next step.

It’s also important to ensure that pins are designed to drive traffic. This means creating content that piques users’ interest and encourages them to visit the brokerage’s website for more information.

Use Of Analytics

Pinterest analytics is a powerful tool for understanding what works and what doesn’t. Mortgage brokers should regularly review metrics like repins, likes, impressions, and click-through rates.

These insights can help brokers refine their strategies and improve the performance of future pins.

For example, if a particular type of content—such as infographics on mortgage rates—performs well, brokers can focus on creating more of that content. Analytics also provide valuable information about the audience, such as their demographics and interests.

Types Of Pinterest Ads Mortgage Brokers Can Use

Pinterest offers several advertising options that can help mortgage brokers reach a larger audience. Standard pins, which link directly to a website or landing page, are a simple yet effective option.

Video pins are another great choice, as they can showcase customer testimonials, virtual house tours, or educational content.

Carousel ads are particularly useful for mortgage brokers. These ads allow multiple images to be featured in a single pin, making them ideal for showcasing different properties, mortgage products, or step-by-step guides.

Case Studies: Successful Pinterest Strategies In Real Estate

Real estate professionals have successfully used Pinterest to drive engagement and generate leads. For example, some agents have created boards featuring virtual house tours, which have proven to be highly engaging.

Others have focused on educational content, such as infographics on the home-buying process, which resonate with first-time buyers.

The key takeaway from these case studies is the importance of understanding the audience. Content that provides value and addresses the needs of potential clients is more likely to succeed.

Mortgage brokers can apply these lessons to their own Pinterest strategies, ensuring they create content that resonates with their target audience.

Additional Tips For Mortgage Brokers On Pinterest

Collaborating With Other Professionals

Mortgage brokers can expand their reach by collaborating with other professionals in the real estate industry. For example, partnering with estate agents, interior designers, or home staging experts can lead to shared boards and cross-promotion.

This not only increases visibility but also provides a wider range of content for followers.

Seasonal Content

Creating seasonal content is another effective way to engage users. For instance, during the spring home-buying season, brokers can share tips on preparing for a mortgage application or highlight properties that are ideal for families.

Seasonal boards can also include topics like “Holiday Home Décor” or “Winter Home Maintenance Tips”, which keep the content fresh and relevant.

Hosting Contests Or Giveaways

Hosting contests or giveaways on Pinterest can drive engagement and attract new followers. For example, brokers could run a contest where users create a board titled “My Dream Home” and pin images that align with their vision.

The winner could receive a free consultation or a small gift card, encouraging participation and interaction.

By implementing these additional strategies, mortgage brokers can further enhance their presence on Pinterest and maximise their lead generation efforts.

Track My Trail Team

The Track My Trail Team develops software to simplify trail book management for mortgage brokers. Their tools provide fast and practical insights to help brokers get the most out of their trail books.