LoanKit Aggregation was a mortgage aggregator owned by Mortgage Choice until Finsure acquired it in August 2013, adding more than 500 brokers and a loan book of almost $4 billion to the combined group at the time. The LoanKit brand has since disappeared from the market entirely: Finsure trades under its own name, and the old LoanKit technology was replaced by Finsure’s later platforms.
This guide explains who LoanKit was, what the acquisition involved and where its technology ended up, for brokers who encounter the name in old documents or aggregator histories and want the accurate story.
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Who Was LoanKit?
LoanKit operated as a mortgage aggregator: the intermediary layer connecting broker businesses with lender panels, commission flows and compliance support. Before the sale it sat inside Mortgage Choice, which owned the LoanKit Aggregation business separately from its own branded brokerage network.
One naming trap deserves attention: Mortgage Choice selling LoanKit in 2013 does not connect today’s Choice Aggregation, part of LMG, to the LoanKit business. They are different organisations that happen to carry similar words.
The 2013 Acquisition
When Finsure bought LoanKit Aggregation from Mortgage Choice in August 2013, the combined group reported more than 500 brokers and a loan book approaching $4 billion. The sale price was never disclosed. For Finsure, then a smaller player, the deal delivered instant scale: an established broker network, existing lender relationships and an operating platform.
What Happened to the LoanKit Name and Technology
The aggregation business was absorbed into the Finsure brand over time, and the LoanKit name eventually vanished from the market. The technology followed a separate path: Finsure’s proprietary LoanKit CRM was slated for retirement in 2019, announced for relaunch under the name Maestro, though that announcement is now historical. The platform Finsure uses today is Infynity, which replaced the LoanKit system for broker processing and CRM functions.
For brokers researching old commission statements, client records or agreements referencing LoanKit, the practical answer is that Finsure holds the successor obligations, and current platform questions belong with Finsure or Infynity support rather than any LoanKit channel.
What Brokers Gained From the Merger
For LoanKit brokers at the time, the acquisition brought access to Finsure’s branding, marketing resources and lead generation support, along with the negotiating weight of a larger aggregated book. Those gains illustrate the standard aggregator trade-off: independent identity exchanged for scale, technology investment and back-office depth.
Next Step: Verify Current Details on Live Sources
If you are assessing Finsure as an aggregator option today, judge the group on what it offers now rather than its acquisition history: check the current panel, commission terms and the Infynity platform directly with Finsure, because product names, ownership structures and platform features have all changed since 2013.
