Feeling like your social media posts are just floating in the digital void?
It’s a common concern among mortgage brokers.
In a crowded online space, standing out can feel like an uphill battle.
But here’s the good news—you don’t have to navigate it alone.
The right hashtags can amplify your reach and connect you with potential clients.
We’ve identified the top 20 hashtags that will boost your visibility in 2025.
Let’s explore how these hashtags can transform your social media presence.
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What Are Hashtags and Their Importance in Marketing?
Hashtags are keywords or phrases preceded by the pound sign (#) that group content on social media platforms. When users search for or click on a hashtag, they are directed to a feed of posts that include the same tag.
This makes hashtags a powerful tool for categorising content and increasing its discoverability.
For mortgage brokers, hashtags are crucial for reaching specific audiences. Whether you’re targeting first-time homebuyers, seasoned investors, or clients looking to refinance, the right hashtags can help your posts appear in relevant searches.
This not only boosts engagement but also positions you as a knowledgeable and accessible professional in the mortgage industry.
Top Hashtags for Mortgage Brokers in Australia
Using region-specific hashtags is key to attracting an Australian audience. Here are the top 20 hashtags for mortgage brokers in 2025:
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mortgageaustralia
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homeloanaustralia
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firsthomebuyer
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propertyinvestment
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realestateaustralia
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mortgagebroker
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australianproperty
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refinancehome
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homeownership
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mortgagetips
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realestatetips
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investmentproperty
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australianhomes
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mortgageadvice
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propertymarket
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homebuyingtips
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mortgagehelp
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australianrealestate
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loanadvice
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mortgageexpert
These hashtags are designed to improve engagement rates and attract the right audience.
For example, #firsthomebuyer and #homebuyingtips are ideal for reaching those new to the property market, while #investmentproperty and #propertymarket appeal to seasoned investors.
How to Use Hashtags Effectively
The effectiveness of hashtags depends not just on their selection but also on how they are used. Here are some best practices:
- Number of Hashtags: Different platforms have varying recommendations. For Instagram, you can use up to 30 hashtags, but 10-15 well-chosen tags are often sufficient.
On Facebook and Twitter, stick to 1-2 hashtags to maintain readability.
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Placement: Integrate hashtags naturally into your captions or add them as a separate comment. Avoid cluttering your post with too many tags.
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Timing: Post during peak audience activity to maximise visibility. For example, evenings and weekends often see higher engagement rates for real estate-related content.
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Mix of Hashtags: Use a combination of popular and niche hashtags. Popular tags like #mortgagebroker have a broad reach, while niche tags like #australianhomes target a specific audience.
Platform-Specific Hashtag Strategies
Each social media platform has its own rules and audience behaviours. Tailoring your hashtag strategy to each platform can significantly enhance your reach.
Instagram allows up to 30 hashtags per post, making it ideal for a mix of trending and niche tags.
Include hashtags in Stories and Reels to expand your reach further. For example, a Reel showcasing a client’s journey to homeownership could use #homeownership, #mortgagehelp, and #happyclients.
TikTok
TikTok thrives on short, engaging hashtags that align with trending challenges or topics.
Use hashtags like #mortgagetips or #homebuyingjourney to tap into the platform’s dynamic audience. Pair these with creative, informative videos to stand out.
Twitter’s character limit means you should use no more than 1-2 hashtags per tweet.
Focus on trending topics in the mortgage and real estate industry, such as #propertymarket or #refinancehome, to join relevant conversations.
On Facebook, hashtags should be used sparingly to avoid appearing spammy.
Place them strategically in posts or comments. Additionally, use hashtags to join groups or discussions, such as #firsthomebuyer in a community for new homeowners.
Hashtags for Different Types of Content
Different types of content require different hashtags to maximise relevance and reach. Here’s how to match hashtags with your posts:
Educational Posts
Educational content, such as tips for first-time buyers or explanations of mortgage terms, benefits from hashtags like #realestatetips, #mortgagetips, and #homebuyingtips.
These tags highlight the value of your content and attract users seeking advice.
Market Updates
For posts about market trends or property investment opportunities, use hashtags like #propertymarket, #investmentproperty, and #australianrealestate.
These tags appeal to investors and market-savvy audiences.
Client Testimonials
Showcasing client success stories? Use hashtags like #happyclients, #homeownership, and #mortgagehelp to build trust and demonstrate your expertise.
Trends in Hashtag Usage for 2024
The real estate and mortgage industry is constantly evolving, and so are the hashtags that drive engagement.
in 2025, emerging trends include:
- Sustainability: Tags like #sustainablehomes are gaining traction as eco-friendly properties become more popular.
- Digital Transformation: With the rise of online mortgage applications, hashtags like #digitalmortgages are expected to grow.
Staying updated with these trends is essential for maintaining relevance.
Incorporate trending hashtags into your campaigns to align with audience interests and industry developments.
Measuring Hashtag Effectiveness
Tracking the performance of your hashtags is crucial for refining your strategy.
Use tools like Hootsuite, Sprout Social, or Instagram Insights to monitor metrics such as likes, shares, comments, and reach.
Analyse this data to identify high-performing hashtags and adjust your approach accordingly.
For example, if #mortgageaustralia consistently drives engagement, consider using it more frequently.
Conversely, replace underperforming tags with alternatives that better align with your audience.
Common Mistakes to Avoid With Hashtags
While hashtags are powerful, misusing them can harm your social media presence. Avoid these common pitfalls:
- Overuse: Too many hashtags can make your posts look cluttered and unprofessional.
- Irrelevance: Using generic or unrelated hashtags dilutes your message and confuses your audience.
- Banned Tags: Some hashtags are flagged by platforms for spam or inappropriate content. Research your tags to ensure they are safe to use.
Maintain a balanced approach by using a mix of popular and niche hashtags, regularly updating your list, and testing strategies based on audience engagement.
Additional Tips for Mortgage Brokers to Stand Out
To further enhance your social media presence, consider these additional tips:
- Engage With Your Audience: Reply to comments and messages promptly. Engaging with your audience builds trust and encourages more interaction.
- Collaborate With Influencers: Partnering with local influencers in the real estate or finance niche can help you reach a wider audience.
- Leverage Video Content: Platforms like Instagram and TikTok prioritise video content. Create short, engaging videos that provide value to your audience, such as quick mortgage tips or success stories.
- Stay Consistent: Consistency is key to building a strong online presence. Post regularly and maintain a cohesive brand voice across all platforms.
By implementing these strategies alongside effective hashtag usage, you can position yourself as a trusted and approachable mortgage broker in Australia.
By leveraging the right hashtags and strategies, mortgage brokers in Australia can significantly enhance their social media presence in 2025. From connecting with first-time buyers to engaging seasoned investors, hashtags are a simple yet effective tool for reaching your target audience.